What can be learned from Uralita´s passivity in relation to a complex problem

Uralita is a multinational company of building materials. Insulation products, gypsum, pipes and roof tiles are today its main products. The company is present in over 50 countries with a workforce of 2,550 employees [1]. In Spain, the company´s name was traditionally Read More …

The companies must tell a story

Many experts on Internet marketing and communication say that a good way to create or improve your personal brand on the net consist of telling your experiences, using your very personal style. That is, “to tell your own story” with the objective Read More …

Smart City Expo: the cities of sustainability, responsibility, safety and health

This week was held in Barcelona (18-20 November) the Smart City Expo congress, a world leading congress on smart solutions […] for cities, companies and experts [1] In practice, due to the number and features of the solutions shown in the congress, a more Read More …

The long-life communication turned into strategy

My last post in the site PI&ORP (Polytechnic University of Catalonia) is titled “Gestión de la PRL: del informe a la comunicación” (OSH management: from the reporting to the communication) and is all about how the new global relationships that Read More …