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A media partnership is a media collaboration between two organizations to spread certain content.
Despite that its name may suggest that it is about great agreements for collaboration between big corporations, in the field of blogosphere is where media partnerships are more basically and usually found under multiple manners. In fact, I suspect that any blogger meets this option in any given time.
The most elemental version consist on links exchange: you insert a link to my blog and I to yours. Most of times it is not even asked, you simply insert links in your blog pointing to other sites. The aim of this is to stream visits between sites or to dress a site with banners.
If your blog has certain reputation on a specific topic, it is possible you to receive proposals from specialized organizations in order to spread, as an independent media, certain content aimed at a specialized community. In return, the advertiser inserts in his webpage your logo linked to your blog. Payment for this stuff is only reserved to influencers and experts in the topic.
The main benefit of these two ways of partnership is to establish a closer connection and networking among members with common interests, which is itself right and may bring a win-win quality relationship. It also may mean a recognition to your work which is always satisfying. But don´t expect a heavy stream of visits to your blog. That one proposing you a collaboration like this will surely have less influence than you. Handle with respect any proposal you receive from bloggers or organizations but don´t spend too much time if the suggestion doesn´t brings real value to your blog: content, content and more quality content.
Media partnerships worthy to develop.
Certain media partners may give you huge amount of quality benefits to your blog. And I still insist on quality more that numbers of visits. Look:
1.- Aim and choose a proper initiative for you.
Search on the Internet the most important sites on your blog´s topic. Enterprises, public bodies or personal blogs from influencers. Sooner or later you will find a site launching initiatives meeting your skills and your blog´s features which may be on research, articles, campaigns, awards, competitions, content creation, etcetera. Don´t get involved in the first stuff you find carried away by the eagerness. Keep looking for a proper initiative bringing an improvement for you and an enhancement to your blog. Analyze and choose it.
2.- Get involved in the project.
Once you list your blog in a specific initiative, put all your energy in the project professionally. You will soon how, in parallel to the work requested by the initiative you chose (research, articles drawing, reports,…), lot of ideas will arise driving you to create amounts of quality content to publish in your blog that you could´t imagine. Don’t hesitate to draft anything that comes to your mind. People are waiting for the interesting content you will create in this stage, and the advertiser will be delighted of your work as his media partner.
3.- Your partner as strategic ally.
In this point, you may have established certain relationship with your partner, which will be delighted to count on you for further initiatives. When you detect such circumstance, take advantage of it and make your partner to be your strategic ally, despite that you weren´t awarded in the initiative. Keep close to your partner and get involved with the same dedication in further initiatives he/she/it launches. You never know if this collaboration may overshoot the Internet limits and may bring unsuspected benefits to you.
In addition, unknowingly, the content you will be creating and publishing in your blog in parallel to the work you directly performed for the initiative, will be useful both for the people following your blog and also for Google: your Internet ranking position will be improved.
As an example, here you have the three media partnerships I have had during 2013: two for an organization named OMICS Group and one partnership that I aim to make my strategic ally, the European Agency for Safety and Health at Work (EU-OSHA).
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